I'm Dina Himmel
Nice to meet you.
I've always loved telling stories and figuring out how to capture ideas with words. I 've created content in a wide range of formats for a diverse lineup of brands, including global SaaS giant Wix as well as notable nonprofits and businesses of all sizes.
I blend product strategy and storytelling to bring you smart, thoughtful content that hits the target and moves the needle. Always curious, I pick up new skills quickly and work well with cross-functional teams.
Skills & expertise
Content writing
I build brands' reputations and keep their audiences engaged with blogs, articles, social media and other communications.
UX writing
I turn complex products and features into intuitive, user-centered experiences for desktop, mobile apps and AI tools.
Copywriting
I help brands make sales or raise donations with websites, product descriptions, email campaigns and other promotional materials.
Content strategy
I build strategic content plans around business goals, develop brand voice and set content guidelines for consistent messaging.
Prompt engineering
In addition to researching and polishing content with AI, I build, test and improve the prompts that power digital tools.
User voice research
I get to know the people you want to reach, zero in on the issues they care about and develop a voice and message that resonates with them.